Experiência de compra de ponta a ponta no WhatsApp

[{"selector":"#anim-d230360e-c19f-40fc-83a5-c0c63957b77a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a50cb130-cf63-4fe0-8cf3-f2d10c8c7b4f","keyframes":{"transform":["translate3d(0px, 381.48144%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fd373be-9641-4a20-b28e-08ada87e011c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc0b4994-cc1d-471d-b92b-21f4c322f0c2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c07ce63e-278c-4213-9064-e25fc3330cfd","keyframes":{"transform":["translate3d(0px, 99.07634%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

[{"selector":"#anim-97dfa44e-d197-44ab-bddc-73e1ffcf46f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e10919d-ab14-4c9b-bffe-be785d90f714","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84d9c390-4141-486e-87b0-61c897ff208b","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb473993-33f1-4c6e-9484-58b8d66e1f08","keyframes":{"transform":["translate3d(0px, 152.55254%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O WhatsApp apresentou um estudo de caso de um cliente indiano, no caso, uma rede de supermercados local. A ideia? Apresentar uma experiência de compra de ponta a ponta no aplicativo.

[{"selector":"#anim-df392864-475a-4753-8494-984b06c878a4","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-306bb372-c056-4e76-86da-0a892f11637e","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c050a12-707b-4bf0-acac-ef896e7def8a","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b92afcd5-ced1-4833-8fb9-5406baedc545","keyframes":{"transform":["translate3d(0px, 180.91168%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Essa rede de supermercados adicionou todo o seu catálogo de produtos no aplicativo, de modo que o cliente literalmente faça a feira no conforto do seu lar.

[{"selector":"#anim-c8bc3121-b29c-4562-9d31-e2cf6a492ffb","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92ae47e3-aa9b-4e3a-8c11-9382021928dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4f65688-73eb-4a67-9a11-71e6155ef07d","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01be8617-5de2-4c5f-b8ee-22502fb285aa","keyframes":{"transform":["translate3d(0px, 217.09402%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O cliente pode escolher os produtos por tipos e categorias, além de quantidade. E vai adicionando no carrinho.

[{"selector":"#anim-72038610-0371-4219-8bc5-9e9c74456547","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c22d8d27-29c8-4865-b898-25007779b987","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01ab91a1-5ed9-4064-8aef-a00240775782","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-843b5c9b-1d86-4ef9-b45b-c0bda13b6a00","keyframes":{"transform":["translate3d(0px, 180.91168%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] E depois, o cliente indica o endereço de entrega e a forma de pagamento, tudo dentro do aplicativo. A loja só faz separar o pedido e entregar para o cliente.

[{"selector":"#anim-2d80aa79-2eb0-49a3-9159-f88126da00b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f7568bb-ef0a-42af-a09f-da9a22785249","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f575e63-4063-485c-9b15-6a56c0bb4900","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed4cfa8e-74b6-4456-a383-5d9943e2ef24","keyframes":{"transform":["translate3d(0px, 152.55254%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Todo esse processo é automatizado e é uma experiência em aplicação na índia. O WhatsApp Business permite a criação de catálogos e é integrado ao WhatsApp Pay.

Quer ver mais detalhes sobre esse estudo de caso e como isso pode se aplicar ao seu negócio?

[{"selector":"#anim-f19debd8-4d33-410f-adab-9895aac190ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-670778d3-94ce-46c6-a083-19752bd13c30","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-024e3c6f-6591-4d78-9478-c4a6cb601743","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d297ffde-fefb-4031-b82c-b5c8fd63d3b1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be6790c7-2cfe-4568-8104-4b9eb6157100","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a9a3887-c45f-4dba-a7ef-334a4e9c42d5","keyframes":{"transform":["translate3d(0px, 167.32375%, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] TOQUE AQUI E SAIBA MAIS Arrow

E aí, o que você achou desse estudo de caso no WhatsApp? Já pensou em um dia fazer a feira no aplicativo?

[{"selector":"#anim-82756f3f-f676-4bdf-91da-a4460b256f27","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e6ddcdd-1191-4bd6-9258-c34192356bfe","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b780f4b-96ad-455a-a678-2f4b9cdd4e87","keyframes":{"opacity":[0,1]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f9624f2-bd46-4d13-80d2-e9079e4d3231","keyframes":{"transform":["translate3d(-112.45791%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":390,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d5161c8-9e5b-4fc1-bf08-1966ef551717","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Imagens: Reprodução Unsplash / Divulgação Meta

Inscreva-se no podcast Luneta Sonora

[{"selector":"#anim-9e5c581a-202d-498e-95b5-5de8da9ea273","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-815ce3e1-1dda-441d-9e61-e0bd09cdcbe6","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6aa1ed35-1aa3-43c1-8b0f-0e7ccaf9e82f","keyframes":{"transform":["translate3d(-114.23358%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74a728df-8313-427d-9cad-55dc02404bd9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e540b65-b801-4ac5-abbd-6381f620583d","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd0f8712-f9ce-4a34-8be3-b2768173c435","keyframes":{"transform":["translate3d(-114.81482%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63017be6-1c51-4fa0-baa7-2fe006404102","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c5f21ea2-8859-41a2-bc6e-226e08216718","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c1e63f5-520b-4011-b676-d545e11a94a0","keyframes":{"transform":["translate3d(-113.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-caf50cbf-a249-4f3a-b009-cef468280a68","keyframes":{"opacity":[0,1]},"delay":405,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e30e2211-6c6d-426e-b8e3-9e1a160bf169","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adaad463-9bff-4228-a9f1-b5c46e2f9c38","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d1c0ea6-54fa-468b-99a2-8b698d49e0c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dccba51d-0c6c-446b-9ec3-23c9a88f9a61","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b3871d9-9713-478a-8101-45b2c112d7f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19b1adab-5469-46c7-a4ed-669db9844363","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa4671ab-9507-4837-a5b3-cbd256c382df","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03a33fe0-ccf1-4d1b-b8b4-559c5e3eb431","keyframes":{"opacity":[0,1]},"delay":405,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-053f0ac1-a757-4616-a2ec-59fd4cbaa9b0","keyframes":{"opacity":[0,1]},"delay":405,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a0c6dcd-5ffd-45a5-ab37-8261f11d6869","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Made in Rangel, João Pessoa, Paraíba, Brazil Instagram Facebook Twitter YouTube Siga-me nas redes sociais

Experiência de compra de ponta a ponta no WhatsApp

josivandroavelar.com.br

Quer ver mais detalhes sobre esse estudo de caso e como isso pode se aplicar ao seu negócio?

E aí, o que você achou desse estudo de caso no WhatsApp? Já pensou em um dia fazer a feira no aplicativo?

Inscreva-se no podcast Luneta Sonora

Acesse o Blog Josivandro Avelar

Inscreva-se na newsletter A Luneta